A New Blog

You have been writing a blog the past several weeks. You don’t have any problem finding things and people to write about. What you don’t have though is a product that will capture share of mind.

You decide to start a new blog with a focus and a mission. You decide to use your real name on this one. That’s scary.

The question remains. What’s your blog about? It’s like the problem you have when you write a novel. You finish the first draft and then you have to decide what your novel is about. Anne Lamotte wrote something about that in her book Bird by Bird.

You decide to write about your prejudices. You have thousands of pages you’ve written just lying about your apartment that amply display your prejudices.

It’ll be real easy.

And after you develop a voice and some style, it’ll be a good blog.